Case study

Hostel management made simple

🇺🇸 Miami (Remote) · 🇦🇷 Rosario · 🇦🇷 Mendoza

☐Context

This is an small indie company that before the pandemic served small hostels by helping them manage their sales channels and day-to-day operations. The global pandemic affected it directly because, although all types of accommodation were affected, the hostel is a special type of accommodation, where social is fundamental.

⊡Problem

To face the pandemic, it was decided to take a different strategy: to seek to serve all types of accommodation, especially in the passenger reception area. This meant a dilution of its proposal and in turn complicated the prioritization of product development and marketing tasks..

∆Proposal

Taking into account multiple aspects, but above all the organic positioning that we still had, in addition to the fact that most of the competition was targeting vacation rentals, I proposed to return to the strategy of focusing on hostels.

Involvement

✓ UX Manager
✓ Researcher
✓ Usability Evaluator
✓ Information Architect
✓ Interaction Designer
✓ Frontend Dev
✓ Facilitator

☉Results

Agility in marketing: new focus help us to reunite quickly with the hostel community