Resume

Experience Working remotely from 2012

Miami, FL (US) / Rosario (ARG) / Mendoza (ARG)

2022-Present

"Simple management for small properties"

Check case study →

With ups and downs, my longest and best work experience. Originally I was called upon to help with the design and development of a key functionality, but then I began to contribute in other areas of the platform.

Beyond diverse experiences that cross almost the entire range of product-related activities, I would like to highlight the great experience with product strategy work. Each improvement or new functionality was primarily focused on how it helped to improve the overall quality of the product for customers, which had been strategically defined as small or medium sized hostels.

In terms of development, I set out to attack the central problem they had when developing: a code impossible to reuse, which hindered all agile development. So I promoted a rewriting of the CSS, removing all useless dependencies. Even today we still use that stack that is supported by Sass and modern CSS.

Taking advantage of this new situation, I modernized the styles of the platform to adapt them to the needs of the brand.

DestinoReta Reta (ARG) / Mendoza (ARG)

2019-Present

"CropTrak specializes in the fields of farm management information system, vineyard management tools, and electronic farm records."

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Three years ago I started working at Croptrak with their product for the agricultural chain.

As the first designer in a company with 40+ software developers (web & native apps), from 2019 I'm helping them with design & development to improve product consistency with interaction/visual design and frontend development.

Tucson, AZ, United States.

2019-2023

"CropTrak specializes in the fields of farm management information system, vineyard management tools, and electronic farm records."

Three years ago I started working at Croptrak with their product for the agricultural chain.

As the first designer in a company with 40+ software developers (web & native apps), from 2019 I'm helping them with design & development to improve product consistency with interaction/visual design and frontend development.

West Palm Beach, FL, United States.

2018-2019

"Ship Sticks is a white glove, golf bag shipping company that provides door to door services for shipping golf clubs."

As part of a team working on native applications (Android & iOS), I helped Shipsticks design the user flows and states of each screen for both platforms. I started to port their many huge Photoshop files to two lightweight Sketch files, and then I worked with the Product Owner & devs to develop each version.

Miami, FL (US) / Rosario (ARG) / Valparaíso (CHI)

2014-2017

"Simple management for small properties"

With ups and downs, my longest and best work experience. Originally I was called upon to help with the design and development of a key functionality, but then I began to contribute in other areas of the platform.

Beyond diverse experiences that cross almost the entire range of product-related activities, I would like to highlight the great experience with product strategy work. Each improvement or new functionality was primarily focused on how it helped to improve the overall quality of the product for customers, which had been strategically defined as small or medium sized hostels.

In terms of development, I set out to attack the central problem they had when developing: a code impossible to reuse, which hindered all agile development. So I promoted a rewriting of the CSS, removing all useless dependencies. Even today we still use that stack that is supported by Sass and modern CSS.

Taking advantage of this new situation, I modernized the styles of the platform to adapt them to the needs of the brand.

San Francisco, CA (US) / Mendoza (ARG)

2013-2014

"Bringing the world together through live experiences"

I got this job to get more experience on a product team. It was a very good experience where I got to know the startup world.

It was there that I experienced working with Rails for the first time, although it was a very short experience because a little later I started working with Django, which was the framework used by the company that had bought the company where I was working.

Worldwide

2012-present

"The world’s work marketplace"

As a freelancer, for 10+ years I have helped entrepreneurs from many parts of the world (USA, France, UK, Australia, etc.) to improve their products and services, working as a UX Analyst / Strategist, Product Designer & Frontend Dev.

Beyond working with products, I have also helped them develop their marketing messages, through the design of their websites, landing pages and blogs.

Fieldomobify
New York, NY (US) / Mendoza (ARG)

2012-2013

"Solutions to measure & raise Digital Intelligence"

My first big job as a developer.

Here I worked converting wireframes into countless Photoshop files (a pointless job, I know), then creating those screens as static HTML/CSS files. I really learned a lot about web development and team dynamics.

Freelance Web Designer

2008-2012

I started working in this industry helping a community of social science researchers to create their visual identity and web presence. There I learned how to write html/css and even Wordpress.

Education Eclectic formal and self-education throughout my life

Workshops

Courses & certifications

Community The heart of professional development

Over the years, I co-started and co-lead some UX communities in Mendoza (Argentina) & Viña del Mar (Chile).

IxDA Mendoza

Started in 2013, it was one of first IxDA local chapters in Argentina. I helped to organize events, gave lectures & strength local knowledge in most of the UX topics.

World IA Day

From 2016 to 2019, I promoted and organized the celebration of World Information Architecture Day in Mendoza & Viña del Mar, and then in the rest of Latin America when I took the position of Regional Coordinator.

UX Mendoza

In 2019, we started a new UX community focused on local events. It helps new colleagues to become better UX professionals and thus raise the quality of software & human relations in general.

Curator Putting experience to help others

From 2016 to 2017, I was in charge of Startup Digest - Design Reading List. "A weekly list of UX, strategy and design articles to help you create smarter and more successful products."