"We make your front desk processes more efficient."
This SaaS company had practically immobilized product improvements because it had evolved its frontend development without a scalable approach.
This is a hospitality startup that was looking to streamline its development stack in order to develop new functionalities that would allow it to compete in the oversaturated tourism niche.
- ✓ UX Manager
- ✓ Researcher
- ✓ Usability Evaluator
- ✓ Information Architect
- ✓ Interaction Designer
- ✓ Frontend Dev
- ✓ Facilitator
Increasing the level of agility by modularizing the development stack.
Due to the enormous specificity of CSS styles, product updates were stagnant. It was impossible to reuse code to develop new functionality.
Then, I pushed for a complete overhaul and rewrite of the CSS. A new modular framework was created in SASS that now supports the entire platform (product & marketing). And to improve the consistency of the product interface we created a style guide and system components.
Improving user interfaces with a systemic approach.
The above situation also complicated fixing inconsistencies in the product interaction model. And some cases were serious, such as when users edited information of a passenger believing that they were adding information of another person.
Work was done to simplify and make the platform's fundamental forms more intuitive, integrating search and suggestion functions, and limiting editing options.
An overall redesign that facilitates interaction and prevents errors.
From the redesign of components, users can perform their tasks in a simple way, without fear of making mistakes and quickly grasping the logic of the system because it adapts better to them.
By rewriting the CSS styles, it was possible to take advantage of the code to develop new functionalities, and even change all the marketing pages.
At the same time, it was possible to quickly modernize the visual style of the brand in the application.